U.S. govt calls for end to dairy weight loss ads – bout friggin’ time!

For anyone trying to lose weight and lead a healthier life, I applaud you. How confusing and frustrating it must be to hear from multiple different sources how all these different diets and supplements work, yet none do. I truly feel that there is no magic ‘diet.’ I believe that you must change your diet (the way you eat all the time) all together in order to really accomplish anything with regards to better health and weight loss. That being said, I am so happy that the current claims of “consuming more dairy promotes weight loss” is being blown out of the water. There was never, nor will will there ever be scientific evidence to support this claim. C’mon people, think about it…cows milk was is designed for bovines, not for humans (human milk is designed for humans, but that’s a whole other blog…). Seriously, cow’s milk was designed to nourish baby cows, designed to take them to some weight nearing 1,000lbs or more by the age of 18mo (correct me if I am wrong, I know it’s something along those lines). So how then can it be so beneficial in weight loss attempts for humans? How can it in fact be healthy at all? I’m talking pesticides, antibiotics and hormones aside here. I’m just addressing the chemical make-up alone and what this milk is designed to do? Yet we pump our bodies and the bodies of our children full of it because someone else says it’s good for our bones, our teeth, and weight loss? Yeh, I just don’t follow.  And it burns me up that the FDA wouldn’t allow the breastfeeding commercials to air due to “flawed studies” but the dairy industry has been running these ads for years…


U.S. govt calls for end to dairy weight loss ads Fri May 11, 9:24 PM ET

U.S. dairy producers will have to stop pitching the idea that drinking more milk spurs weight loss, the Federal Trade Commission told a physician’s advocacy group in a letter made public on Friday.
Calling it a “victory for consumers,” the Physicians for Responsible Medicine said two national dairy advertising campaigns overseen by the U.S. Department of Agriculture will stop claiming that dairy products cause weight loss because “such claims are not supported by existing scientific research.”
Greg Miller, senior vice president for the National Dairy Council, said the industry stands “behind our weight loss messages and the science supporting those messages.”
But Miller said that at the request of USDA, the industry would shift its messages “to emphasize the role of dairy in weight maintenance” instead of weight loss.
USDA could not be immediately reached for comment on the FTC letter.
The doctors’ organization cited a May 3 letter from FTC, which told the group that following discussions with the U.S. Department of Agriculture, it would “discontinue all advertising and other marketing activities involving weight loss claims until further research provides stronger more conclusive evidence of an association between dairy consumption and weight loss.”
In its April 2005 petition to the FTC, the advocacy group charged that the dairy industry was misleading the public with its high profile, celebrity-filled marketing campaign that suggested consuming milk and other dairy products helped consumers lose weight.
“Milk and cheese are more likely to pack on pounds than help people slim down,” said Dan Kinburn, PCRM’s general counsel. “This case calls into question other advertising claims made by the industry, especially the notion that milk builds strong bones. Evidence shows it does nothing of the kind.”


About Mamamojo

My name is T. I am a homeschooling, home/water birthing, dreadlocked, special needs mama to four beautiful daughters. I'm married to my best friend. I am a natural childbirth and breastfeeding advocate. I have done some volunteer work as a peer counselor with WIC and as a doula with Birthwell Partners and plan to be a midwifery assistant one day. My blog was created to put some alternative information out there about breastfeeding, childbirth & other issues regarding motherhood and life in general. I hope that you enjoy reading here and visit me often. Thanks for reading!
This entry was posted in Uncategorized and tagged , , , , , . Bookmark the permalink.

2 Responses to U.S. govt calls for end to dairy weight loss ads – bout friggin’ time!

  1. littlem says:

    Thank you for posting this. ITA. I do think, however, that lack of calcium can cause weight gain, so the industry decided to take that and logically twist it to fit their aims.

    Who is the PCRM? Can we go work for them? 😀

  2. Valerie says:

    Calcium isn’t bioavailable however, from cow’s milk. It is mostly due to the fact that you need an acidic stomach to properly absorb calcium, so any calcium that IS there isn’t being used by our bodies. The lactose and fat inhibit the absorption. (The addition of calcium into orange juice is something I find brillant… but it doesn’t feel natural.)

    Just discovering that Logan (my 3 1/2 mos old) is highly lactose intolerant… even a small piece of cheese, he will throw up 6 hours or so later. Ugh… I do love cheese… but I haven’t drank milk (like a glass of milk) since college when studying this and discovering that most of the stuff they say about milk is completely false. Right down to the “it does a body good”.

    Yep… try a different line guys. Because it doesn’t. But it sure as hell tastes good. 😉 Maybe that should be their next slogan… “Milk, it sure as hell tastes good!” But then they would have to be talking about real cheese, not Kraft american cheesefood. OMG, blech.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s